Perfectly Sized for Modern Life
introducing our 500mL wine format
Wine has become stigmatized as a thing of either excess or abstinence.
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The 500mL bottle is a sensible middle way: the full experience of a premium wine, scaled for real life. Same wine, same care, same ritual — a format matching modern lifestyles & moments
Most people don’t want a full bottle of wine on a weeknight & certainly not when driving is likely — but everyone wants a little bit of something decent.
The 500mL is two proper glasses from a beautiful bottle, without compromise or waste, and without turning pleasure into a moral hazard.โ
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For hospitality: a premium by-the-glass pour without the open-bottle waste problem. For retail: a format your customers are already asking for & are genuinely excited by. For both: a Wairarapa Pinot Noir that earns its place on any list.
Give your customers the choice they seek
Innovation in wine formats without hype & ad marketing fetish energy.
