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Perfectly Sized for Modern Life
introducing our 500mL wine

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Wine has become stigmatized as a thing of either excess or abstinence.

The 500mL bottle is a sensible middle way: the full experience of a premium wine, scaled for real life. Same wine, same care, same ritual — a format matching modern lifestyles & moments

 

Most people don’t want a full bottle of wine on a weeknight & certainly not when driving is likely — but everyone wants a little bit of something decent.

 

The 500mL is two proper glasses from a beautiful bottle, without compromise or waste, and without turning pleasure into a moral hazard.

Available April 2026

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Wine Crisis
Novelty v Versatility
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Everyday Luxe

Sized perfectly for modern life

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Customer FAQs

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Premium wine without risk/cost

Glass pour with confidence

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Hospitality FAQs

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Your customers are asking for quality without compromise

Give your customers the choice they seek

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Retail FAQs

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Wine industry, eh! Struggling for relevance?

Innovation in wine formats without hype & ad marketing fetish energy. 

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Media FAQs

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